SNCF Intercités

In order to offer an original experience to children during their trips via train, Intercités called on Wakatoon not once, but twice, to create a tailor-made story which transforms into a short animated movie. Both cartoons feature the adventures of Leo. In the first story, Leo learns how to be respectful when traveling by train (stowing his bag away in the right place, showing his ticket to the train conductor), and in the second he spends the night aboard the train with his parents for the first time. These campaigns aim to:
- entertain children with an original activity (animated coloring books)
- promote an offer (overnight trains) in a unique way